A clear vision

What Partnership’s new franchise model brings a fresh approach to the changing world of financial services and offers professional advisers a new and exciting business opportunity. A new way to generate profit and build value in the future!
This website is for Professional Intermediaries only and is not for use by the general public.

The right fit

There’s never been a better time to join our network and there's rarely been a more lucrative opportunity in the FS market! With our low set-up costs, and the ability to expand and recruit your own teams, we provide a broad business opportunity.
This website is for Professional Intermediaries only and is not for use by the general public.

A true partnership

By partnering with enterprising people who share our vision, we are now expanding rapidly across the UK. Our business model is built upon the success of our Regional and Associate Partners, so if you join us we'll provide all the training and support you need to create a thriving, profitable new business.
This website is for Professional Intermediaries only and is not for use by the general public.

Bluechip products & providers

The Financial Services industry is changing, and so is the way that clients buy financial products. In response to this, What Partnership has established key relationships with credible Financial Services partners, all of which are able to offer specialist products and services to your clients.
This website is for Professional Intermediaries only and is not for use by the general public.

Become a Regional Partner

  • Proven business model
  • Low set up costs
  • No management fees
  • Full initial training
  • Full Head Office & Field support
  • Build a business with recurring revenue

Sales Career as an Associate Partner?

  • Compelling product range
  • Full initial training
  • Field Support
  • Level 4 qualification not required
  • National lead generation initiatives
  • OTE £60,000+

Secure Your Future

  • Business development support
  • Marketing support
  • Multiple financial products
  • Technology platform enabled
  • Recurring revenue & future sale value
  • Minimal paperwork

What Partnership Proposition


The UK is the centre of the global Financial Services arena, with the UK Financial Services market making up almost 10% of GDP. This is still on an upward trend. However, the shape of the Financial Services landscape is set to change radically over the short term. As a consequence, many professional advisers are seeking fresh opportunities to create new revenue streams whilst adding value to their client proposition.

Additionally, some advisers may elect to become de-regulated and What Partnership is well positioned to help this community of professional advisers to continue their careers.

Most traditional Financial Advisers tend to only offer "core" products and services to clients such as ISAs, Bonds and Mortgages and rarely provide non-core products and services that consumers want and need, leaving the client to seek these themselves, or in many cases do nothing. This presents an enormous opportunity for What Partnership’s Regional and Associate Partners who will offer a compelling range of products and services to consumers.




What Inherit

66% of UK Adults don't have a Will and of those that do many are written incorrectly and 95% written without using Trusts - What Inherit is a comprehensive Wills & Trusts solution at an affordable cost, supported by one of the UK's leading Estate Planning organisations. Read more...

What Protect

The UK population is under insured - What Protect is a web based whole of market platform for competitively priced Life Assurance; Mortgage Protection, Critical Illness, Income Protection and Family Income Benefit. Read more...

What Property

A select range of property investments that provide strong returns from exclusive holiday resorts and hotels to student accommodation and buy to let. Read more...

What Money

A panel of traditional Mortgage including BTL, Secured Loans and Bridging Finance services via our specialist providers. Read more...

What Business

A comprehensive range of professional services for businesses including everything from Insurance and Finance to work place solutions such as Auto Enrolment, HR and Capital Allowances.  Read more...

What Benefits

Learn more about the financial reward our partners enjoy and access our Monthly Revenue Calculator by visiting our Benefits page.

What Next

To download a full Associate Partner Prospectus or Regional Partner Prospectus please visit our Recruitment page.

What Contact

Get in touch if you have more questions. We can talk you through the opportunity how we work in more detail. Read more...

This website

This website is for Professional Intermediaries only and is not for use by the general public.
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What Partnership
Pavilion 2000
Amy Johnson Way
YO30 4XT
Telephone +44 (0)1904 208 470
Email enquiries@what-partnership.co.uk

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